I've watched this video several times without the music--on mute--and am completely taken in. It's so engrossing. Why no music? I guess I figure there is enough going on visually without the added distraction. I just don't think I've seen the use of horizontal edits in such a way--and the colors...It seems to me to be a perfect marriage of image, medium, and edit--ripe for online consumption. Of course, the Jeremy Scott designs give it that extra bit of flavor, but Luca Finotti has really created an eye catching clip with this video.