I've watched this video several times without the music--on mute--and am completely taken in. It's so engrossing. Why no music? I guess I figure there is enough going on visually without the added distraction. I just don't think I've seen the use of horizontal edits in such a way--and the colors...It seems to me to be a perfect marriage of image, medium, and edit--ripe for online consumption. Of course, the Jeremy Scott designs give it that extra bit of flavor, but Luca Finotti has really created an eye catching clip with this video.
Source: this.hearts.on.fire
Thursday, April 19, 2012
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