London has a new mag on the stands and you can check out the website. HERO is a mag that will feature the up an comings in mens fashion models and photographers. Thus, it has a younger feel to it. Not as stuffy as other mags that are out there. It's new, just launching this season, so it will be cool to see how it develops. It think it is great to see something new out there.
Take a look HERE.
You can order online, too, if you are not in the UK.
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